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Acid Tests for Writers
PUT IT TO THE ACID TESTS!
PUT YOUR WRITING OR COMMUNICATION TO THE ACID TESTS.
- Would you send a copy to your CEO? To your mother?
- Would you send a copy to your local newspaper?
- Would you send a copy to your regulatory agency?
- Would you send a copy to your chief competitor?
- Would you like to receive it from someone else?
- Would you be comfortable reading it aloud, in full, as evidence, in a courtroom?
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